In the fog-draped wilderness, we seek primal authenticity.
A cocoon is never solitary; a butterfly never alone -
each woman holds infinite possibilities for transformation.
Founder & Creative Director
Founded in 2025 by independent designer Ji Ruixin,
JYÜ emerged from a simple vow:
"I just want to make jewelry right."
Metamorphosis Aesthetic:
From cocoon to wing, from silence to voice
We weave rebellious souls into silverthrough contemporary design language.Each piece is a metaphor for feminine power—tender yet unyielding, delicate yet sharp.From “pleasing others” to “pleasing oneself,”we redefine adornment as a dynamic art for modern women.Worn not as ornament, but as armor—silent yet powerful, intimate yet defiant.
Craft Materials
At JYÜ, we use materials such as 925 silver, pearl, zirconia, gold, and diamonds, along with a variety of traditional hand-intensive setting techniques, to create elegant and interesting luxury jewelry. With over 15 years of manufacturing experience, JYÜ has its own supply chain, ensuring strict control oversupply, capacity, quality, and after-sales service.